Case Study: @ByLiliCrayons

Driving Organic and Paid Growth for an Emerging Visual Artist on Instagram

Client Name

Ysabel Alvarado

Industry

Art

Project Name

OVERVIEW

By Lili Crayons is the personal art brand of a visual artist focused on detailed hand-drawn illustrations. The primary goal of this project was to grow her Instagram following and visibility in the art and creative communities. The strategy combined daily content scheduling with growth-oriented tactics like strategic hashtag research, paid ads, and influencer repost outreach to build awareness and audience reach.

OBJECTIVES

Expanding Reach, Engagement, and Recognition Within the Art Community

Increase Instagram followers and post visibility through consistent content and hashtag targeting

Boost brand exposure through paid Instagram promotions focused on engagement and profile visits

Reach broader audiences by encouraging shares and reposts by larger art-focused accounts and public figures

Position the artist’s work as both high-quality and community-driven

TOOLS UTILIZED

Tech Stack & Platforms Supporting Digital Execution

Instagram

Meta Ads Manager

Canva

RiteTag

Google Sheet (Content Planning)

Meta Insights

Adobe Illustrator

RESULTS

Measurable Impact Through Full-Funnel Digital Strategy

Key Contributions

Designed and managed a consistent posting schedule aligned with engagement patterns and visual style
Created and tested hashtag sets to optimize discoverability and reach by niche
Launched paid Instagram ad campaigns targeting followers of similar artists and related interest categories
Developed outreach strategy for reposts from large art accounts and public figures, enhancing credibility
Built brand presence and follower base around authenticity, artistic consistency, and visibility within a specific niche